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Exam Code: MB-220
Exam Name: Microsoft Dynamics 365 Marketing Functional Consultant
Updated: Aug 14, 2026
Q & A: 250 Questions and Answers
MB-220 Free Demo download
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The exam details are not published on the official webpage, but it is known that the test is available in the English language only. The exam can be taken as an online proctored option or at the Pearson VUE centers at a price of $165. This sum is applicable to the individuals who pass the test in the United States. If you are located in another country, this fee can be different for you. To know the actual pricing, refer to the Microsoft site.
Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx
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These are following steps for registering the MB-220: Microsoft Dynamics 365 Marketing exam.
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Analyze Insights and Manage Events | 10-15% | - Set up event registration and sessions - Manage event webinars and waitlists - Review marketing insights and analytics - Create and manage marketing events |
| Topic 2: Set up Marketing Forms and Pages | 15-20% | - Configure form and page elements - Create and publish marketing pages - Create and publish marketing forms - Implement progressive profiling |
| Topic 3: Manage Leads and Scoring | 10-15% | - Manage lead lifecycle stages - Create and configure lead scoring models - Implement lead scoring rules - Automate lead qualification and distribution |
| Topic 4: Manage Segments and Target Audiences | 10-15% | - Build segment queries and filters - Create and manage dynamic segments - Use segment insights - Create and manage static segments |
| Topic 5: Create and Manage Marketing Emails | 15-20% | - Design and create marketing emails - Preview, test, and validate emails - Implement email Personalization and dynamic content - Configure email settings and delivery |
| Topic 6: Create and Manage Customer Journeys | 15-20% | - Configure journey tiles and triggers - Design and create customer journeys - Analyze journey performance - Set up branching and conditions |
| Topic 7: Configure Microsoft Dynamics 365 Marketing | 15-20% | - Configure marketing resources and assets - Manage marketing users and teams - Set up marketing configurations - Configure marketing settings and org units |
| Topic 8: Manage Marketing Customers and Contacts | 10-15% | - Create and manage companies - Manage contact lifecycle and preferences - Import and deduplicate contacts - Create and manage contacts |
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