[Jan-2025] Pass MB-220 Exam in First Attempt Updated MB-220 Exam Questions
Microsoft Dynamics 365 Dumps MB-220 Exam for Full Questions - Exam Study Guide
NEW QUESTION # 32
You are designing a new survey to measure customer loyalty.
You need to configure a new satisfaction metric to collect and report the loyalty scores in a standardized manner.
Which four required actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
NEW QUESTION # 33 
You are creating a lead scoring model.
You need to set up scoring, based on both explicit data and implicit data.
Which scenario represents the appropriate data type? To answer, drag each scenario to the appropriate data
type. Each data type may be used once, more than once or not at all. You may need to drag the split bar
between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
References:
https://community.dynamics.com/crm/b/zsoltzombiksblog/archive/2016/03/06/lead-scoring-rules-and-examples-
NEW QUESTION # 34
You are creating a new marketing page showing a holiday offer.
You have completed your page, and now you want it to be viewable by everyone on the Internet.
Which action should you perform to accomplish your goal?
- A. Press the Go Live button.
- B. Press the Publish button.
- C. Press the Save button.
- D. Press the Activate button.
Answer: A
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/create-landing-page
NEW QUESTION # 35 
Using the Case Study information, indicate which Staff is responsible for performing each of the Activities listed below.
To answer, drag the Staff to the appropriate Activity. Each Staff item may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
Graphical user interface, text, application Description automatically generated
Each Business Unit has multiple Marketing Professionals, responsible for creating Customer Journeys and using Customer Insights for reporting. After content is approved, they are responsible for going live.
Each Business Unit has a Marketing Administrator responsible for approval of content, subscription adherence and investigation of blocked emails and stopped Contacts.
Marketing Administration is responsible for ensuring each marketing page is used appropriately and contains the required field values. Analyzing page performance will be a key element.
NEW QUESTION # 36
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You are a marketer at Contoso Inc.
In the past month, the marketing department has been sending customer satisfaction surveys to customers whenever an opportunity is won. They have received over 4,500 responses.
You are analyzing the customer satisfaction survey, and do not see any results for the Net Promotor Score (NPS) question in the Satisfaction Metrics Report. You want to see these results.
Solution: You add the NPS question as a metric in the survey.
Does this solution meet the goal?
- A. Yes
- B. No
Answer: A
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-voice/satisfaction-metrics
NEW QUESTION # 37 
You have been asked to add the German language to the Customer Satisfaction Survey. The survey is currently only available in the default English language.
You need to configure Dynamics 365 Customer Voice to display the German language option.
Which four steps should you take, in sequence, to complete your task? To answer, move the appropriate actions from the list of steps to the answer area and arrange them in correct order.
Answer:
Explanation:
Explanation
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-voice/create-multilingual-survey
NEW QUESTION # 38
In preparing for going live with your customer journey you select "Check for Errors" in the command bar.
Which three functions does this command provide? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. checks for active links to the marketing services that host your email messages
- B. checks to ensure prerequisites are met
- C. checks for common errors and shows an error message with advice for fixing them
- D. makes sure all required marketing emails and pages are assigned and published
- E. makes sure all required target segment(s) meet your goals
Answer: B,C,D
Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/customer-journeys-create-autom
NEW QUESTION # 39
Your marketing department has determined that they want to create a Customer Journey that will target marketing contacts that have visited your website in the past 12 months.
Which type of marketing segment should you create?
- A. Customer Insight Segment
- B. Interaction Segment
- C. Profile Segment
- D. Landing Page Segment
Answer: B
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/segmentation-lists-subscription
NEW QUESTION # 40 
Your marketing department purchases a file with a list of leads.
Which actions should you perform, in sequence, in order to be able to add these leads to a marketing segment?
To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the
correct order.
Answer:
Explanation:
Explanation
NEW QUESTION # 41
You are the manager of Internet sales for your company.
You have been asked to create and distribute a post-purchase survey to both registered and guest customers purchasing on your site.
Which three things will be true about the distribution of your survey? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. An optional invitation email, utilizing either a direct email or an email template, may be sent to each potential non-anonymous respondent.
- B. When distributing your Dynamics 365 for Marketing Survey, you may invite either anonymous or non- anonymous respondents.
- C. As an option, the design of your survey can include a limitation that restricts multiple completions by a single non-anonymous respondent.
- D. All respondents will receive the exactly same hyperlink to connect them to the survey that you are inviting them to complete.
Answer: A,B,C
Explanation:
Section: Topic 8, Configure and analyze customer responses
Explanation/Reference:
References:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/voice-of-customer/distribute-survey
NEW QUESTION # 42
You need to create a customer journey that meets these requirements:
1. Send an email to at customers in Sweden regarding an upcoming course demo.
2. Follow-up with a phone call to those contacts who opened the email, waiting one day between actions.
Which five actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation:
NEW QUESTION # 43
Which two statements must be true in order for a User to approve marketing content? Each answer presents part of the solution.
- A. The Status on the marketing content must be Approval Required.
- B. The User must be in the BU Admin Team or in the Marketing Oversight business unit.
- C. The Status on the marketing content must be Draft.
- D. The User must be in the Marketing Oversight Team or be a Marketing Professional.
Answer: A,B
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/developer/marketing-approvals-feature
Topic 1, Case study ProseWare inc
This is a case study. Case studies are not timed separately. You can use as much exam time as you would like to complete each case. However, there may be additional case studies and sections on this exam. You must manage your time to ensure that you are able to complete all questions included on this exam in the time provided.
To answer the questions included in a case study, you will need to reference information that is provided in the case study. Case studies might contain exhibits and other resources that provide more information about the scenario that is described in the case study. Each question is independent of the other questions in this case study.
At the end on this case study, a review screen will appear. This screen allows you to review your answers and to make changes before you move to the next section of the exam. After you begin a new section, you cannot return to this section.
To start the case study
To display the first question in this case study, click the Next button. Use the buttons in the left pane to explore the content of the case study before you answer the questions. Clicking these buttons displays information such as business requirements, existing environment, and problem statements. If the case study has an All Information tab, note that the information displayed is identical to the information displayed on the subsequent tabs. When you are ready to answer a question, click the Question button to return to the question.
Overview. General overview
ProseWare, Inc.'s marketing departments are split into these business units:
The three geographical business units have business unit-level data access.
* The Marketing Oversight and Marketing Administration business units have organizational-level data access.
* The Licensing business unit has user-level data access.
General working hours for ProseWare, Inc. is 9am to 6pm, Monday through Friday, local time for each office.
You are a Marketing Professional at ProseWare, Inc., Ltd. for the Dynamics 365 Marketing system.
* Part of your role is to function as one of the Marketing Administrators, specializing in compliance and adherence to company brand standards.
* You will approve marketing content before it is made publicly available.
Overview. Users
Each Business Unit has multiple Marketing Professionals, responsible for creating Customer Journeys and using Customer Insights for reporting. After content is approved, they are responsible for going live.
Marketing Strategists create and edit lead scoring models, marketing segments and Surveys.
Marketing Designers will focus on creating Marketing Pages and Emails as well as adding photos and tags to ProseWare, Inc.'s marketing library.
* Each Business Unit has a Marketing Administrator responsible for approval of content, subscription adherence and investigation of blocked emails and stopped Contacts.
These Users are in a Team called "BU Admin" and have Parent-level data access.
Marketing Administration includes several areas of responsibility. All of the staff in this Business Unit perform the following tasks:
* Audit subscriptions to ensure each business unit stays within the limits set by ProseWare, Inc. and the subscription itself.
* Audit all marketing messaging to ensure adherence to ProseWare, Inc.'s brand standards.
* Monitor marketing pages to ensure content is kept current.
* Investigate any blocked emails and fix any issues found, if possible.
* Continue to adjust settings as necessary within the system.
Marketing Oversight is responsible for ensuring compliance with privacy practices and laws, including GDPR Privacy administration. They are also involved in the content approval process. Some Users will have additional privileges such as:
* LinkedIn integration administration
* Litmus Inbox Preview
* GDPR Privacy administration
Overview. Compliance
As ProseWare, Inc. Marketing Designers create a digital marketing library.
Marketing Administration is responsible for ensuring each marketing page is used appropriately and contains the required field values. Analyzing page performance will be a key element.
All marketing content must include the company logo, utilize the company colors (Burgundy and Cream), have properly formatted sentence structure, and follow generally accepted grammar rules.
Content includes:
* Landing Pages
* Subscription Centers
* Forward to a Friend
* Voice of the Customer
* Event management
* Embedded Forms
All Marketing Pages with more than 2,500 views monthly must be reviewed quarterly to ensure content is updated and meets brand standards.
Existing environment. Dynamics 365 Marketing
ProseWare, Inc.'s system has been in use for just one year.
* Marketing Contacts were recently purged to remove all those whose lead score was less than 50.
* All marketing content in ProseWare, Inc.'s extensive library was recently audited to ensure compliance with all of ProseWare, Inc.'s guidelines.
* This system does not include any custom development.
* Optimization has been performed to maximize functionality for the type of marketing information ProseWare, Inc. wishes to send out, and the results they wish to analyze.
* All of this work has been completed using client-side configuration tools.
Existing environment. Approval processes
Approval processes are in place to ensure adherence to brand standards and compliance with all relevant laws.
* Each Business Unit's Marketing Administrator approves all marketing content except Customer Journeys.
* Marketing Oversight gives approval for Customer Journeys.
* Approval processes are enabled for Marketing Emails, Marketing Pages, Events and Surveys.
Existing environment. Licensing and subscriptions
ProseWare, Inc. has a total of 10 Dynamics 365 for Marketing licenses for each of the three geographic Business Units, one of which is the Administrator license. All other business units have 5 licenses each.
Each Business Unit has a subscription that includes a quota of 25,000 contacts; 2,500,000 Marketing email messages. Monthly reporting ensures each business unit stays within this limit.
Each Marketing Administrator has a Litmus Inbox Preview account with 1,000 views per year.
Existing environment. Add-ins
ProseWare, Inc. staff will utilize LinkedIn extensively for their marketing efforts.
Marketing Administration will configure the LinkedIn integration and assure all relevant marketing messages meet the requirements necessary to market to LinkedIn Leads.
* Click-throughs on LinkedIn messages will generate an addition of 100 lead score points.
GDPR Privacy must be enacted on Customer Journeys for all recipients so as to comply with international laws, as ProseWare, Inc. has many contacts in Europe.
* Each Contact in your database must be given clear directions as to how they can modify / disable the permissions they have given ProseWare, Inc. regarding contacting them.
* This must be perpetually available.
ProseWare, Inc. wishes to use AI (artificial intelligence) to maximize the effectiveness of all marketing efforts.
Your system has already been enabled to use the Smart Scheduler functionality.
International compliance and access
The use of Power BI will require you to set up Azure Blob Storage and give some of your users adequate permissions to use the information stored there.
All public content must comply with applicable national and international laws.
* For the GDPR privacy requirements for European recipients, ProseWare, Inc. provides perpetual access to navigation sites that enable them to manage the permissions that govern ProseWare, Inc.'s permission to contact them.
* Marketing Oversight is responsible for ensuring these sites are being visited as frequently as expected.
Requirements. Creating marketing content
Activity templates will be used to provide follow-up with marketing Contacts as appropriate.
When testing with A/B emails, one test email must include a picture/graphic change, and the other test email will include a Subject change.
As digital content templates are developed, Marketing Administration will be responsible for ensuring each one complies with ProseWare, Inc.'s brand standards.
ProseWare, Inc. specifically wishes to avoid known issues with specific email clients.
Several social media accounts have been configured and authenticated.
* All postings are to be made Public, the widest visibility.
* Existing and prospective leads who click these messages will generate 100 lead scoring points.
All marketing materials that are made publicly available through ProseWare, Inc. must meet privacy requirements.
Requirements. Sending marketing content
* A custom entity called "Differentiator" is used as a reference for every contact. All segments need to include sorting by this entity.
* Marketing Emails should be sent from an individual so as to avoid spam filters that block generic email addresses.
* ProseWare, Inc. requires controls on all Customer Journeys that will send emails at times when recipients are most likely to open them.
* Marketing emails will be sent out as A/B to 10% of the recipients each, then wait 36 hours to send the remainder.
* Customer Journeys must include the ability to capture contact info for anyone who isn't already in the database.
* Any Contact who fails to open 5 consecutive email messages should be marked as "Do not email."
* Any bounced emails or unsubscribes will immediately be marked as such and no longer used.
Requirements. Lead scoring
Lead scoring will be based on the following:
* Interaction with website content
* Previous Event registration (1 point per event registration)
* Demographic details
* Leads with a score of 200 or more should be flagged as sales ready.
Requirements. Events
Unless instructed otherwise, all events will use these default settings:
Marketing: A website will be created. All LinkedIn messages will be scheduled to post during the business day.
Registration: Require an email. Create waitlist once max capacity is reached. Past attendees get $20 off registration price. Any Lead who registers gets 150 points per event added to their lead score.
Registration Confirmation Email: Include info about the selected Track and all its classes. Include webinar link.
Format: Include webinar option, even for in-person sessions.
Tracks: Include at least 2, and have registrants select one.
Sessions: Length is 1.5 hours.
Website: Post all public information, including tracks, classes, speakers, schedule, webinar links.
Speakers: Will be paid and receive free lodging and meals. Allowed to bring 1 additional person at no charge.
Hotel: When one is required, reserve a block of rooms. Attendees must register through the event to get a special rate.
Sponsors: Get mentions on the website, at the Keynote speech, and at the beginning of each day.
Event Follow-Up Survey: Send via email one week after the event.
Analysis and reporting
Analysis and reporting is necessary for the following elements:
* lead scoring models - to ensure optimal usage/results.
* email insights - for unique opens and click-thru information.
* website insights - to determine the most popular web pages.
* marketing form interactions - to see which forms were submitted most frequently.
* incomplete journeys - to identify messages that can be improved.
All emails marked as blocked need to be analyzed and grouped as to the reason for the block.
Every Customer Journey should be analyzed while running to evaluate any Contacts that are stopped.
Contacts are sometimes stopped in the middle of a Customer Journey because ProseWare, Inc. reached the email send quota for that month. These blocked Contacts should be added to a new segment and retried the first of the following month.
The Privacy Policy must be reviewed quarterly to ensure accuracy and compliance with applicable laws.
For A/B email testing, there will always be two test emails created to maximize analysis.
Planned changes
As new Users are hired, Marketing Oversight is responsible for giving them accurate privileges and security related to their roles.
Each User must be given the freedom to accomplish their tasks, and yet not given permission to use tools outside their area of responsibility.
ProseWare, Inc. is considering adding a new Business Unit for the South American continent.
Marketing Oversight is responsible for researching all applicable laws and modifying ProseWare, Inc.'s brand standards appropriately.
Marketing Professionals wish to create custom analytics with Power BI. This requires:
* Azure Blob Storage set up.
* Giving some of your users adequate permissions to use the information stored there.
NEW QUESTION # 44
You are creating a multi-day conference event that is attended by attendees. The attendees will require hotel accommodations.
You need to block off rooms for single occupancy, double occupancy and suites at the hotel.
Which method should you use to accomplish your task?
- A. Create a hotel record and then a hotel room reservation record for each room type.
- B. Create a hotel record and then a single hotel room allocation record for all room types.
- C. Create a hotel record and then a hotel room allocation record for each room type.
- D. Create a hotel record and then a single hotel room reservation record for all room types.
Answer: C
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/invite-register-house-eventattendees
NEW QUESTION # 45 
You have been asked to add the German language to the Customer Satisfaction Survey. The survey is currently only available in the default English language.
You need to configure Dynamics 365 Customer Voice to display the German language option.
Which four steps should you take, in sequence, to complete your task? To answer, move the appropriate actions from the list of steps to the answer area and arrange them in correct order.
Answer:
Explanation:
Explanation
Reference:
https://docs.microsoft.com/en-us/dynamics365/customer-voice/create-multilingual-survey
NEW QUESTION # 46
Your customer is using an outbound subscription center in Dynamics 365 Customer Insights - Journeys.
Due to data privacy concerns, they want to implement a global double opt-in for new subscriptions and consent preferences.
You need to configure the settings for this requirement.
Solution: Add a privacy policy link.
Does this meet the goal?
- A. No
- B. Yes
Answer: A
NEW QUESTION # 47 
You are the administrator at Contoso, Ltd. You need to create a marketing email to notify customers when a
card has been abandoned on the company website.
Which five actions in sequence are required to create an email that is ready to send? (Choose five.) To answer,
move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/create-marketing-email
NEW QUESTION # 48
In preparing for going live with your customer journey you select "Check for Errors" in the command bar.
Which three functions does this command provide? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. checks for active links to the marketing services that host your email messages
- B. checks to ensure prerequisites are met
- C. checks for common errors and shows an error message with advice for fixing them
- D. makes sure all required marketing emails and pages are assigned and published
- E. makes sure all required target segment(s) meet your goals
Answer: B,C,D
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/customer-journeys-createautomated-campaigns
NEW QUESTION # 49
You are a marketing professional who frequently creates and sends surveys to your company's customers. You need to know various satisfaction metrics and their mapping to survey questions.
Which type of grouping is appropriate for each Net Promoter Score (NPS) satisfaction metric' To answer, drag the appropriate grouping to the correct satisfaction metric. Each grouping may be used once, more than once, or not at all You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct match is worth one point.
Answer:
Explanation:
Explanation
NEW QUESTION # 50
You are a marketing automation consultant. Your client wants to understand the benefits of using the natural
language feature in Dynamics 365 Marketing.
Which two statements explain why your client may want to use the Natural Language feature? Each correct
answer presents part of the solution.
- A. Using the Natural Language feature allows marketers to build segments using simple words to specify
what audience they want to target. - B. When looking at a segment created by another user, the Natural Language feature makes it easier to
understand the logic of the segment and decide whether it meets the target profile for a campaign. - C. When looking at a Marketing Journey created by another user, the Natural Language feature makes it
easier to understand the logic of the journey and decide whether it meets the campaign goals. - D. Using the Natural Language feature allows marketers to build marketing journeys using simple words to
specify touch points in the customer journey.
Answer: A,D
Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365-release-plan/2021wave2/marketing/dynamics365-marketing/use-
https://docs.microsoft.com/en-us/dynamics365/marketing/real-time-marketing-natural-language
NEW QUESTION # 51 
Your company is expanding its service offering to people who live in Europe.
You must configure your marketing system for compliance with European privacy requirements.
Which three activities should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/gdpr
NEW QUESTION # 52
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot.
After a week you notice that no one has received any scores from your model.
Solution: You lower the Sales Ready Score.
Does this resolve your issue?
- A. No
- B. Yes
Answer: A
Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-lead-scoring
NEW QUESTION # 53
You have been tasked with creating a customer journey for leads located in the Northwestern United States.
Which two conditions must be true in order for the lead to receive your customer journey? (Choose two.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.
- A. The lead must be associated with a contact record.
- B. The lead must be associated with an account record.
- C. Follow Email must be set to "Allow".
- D. Bulk Email must be set to "Allow".
Answer: A,D
Explanation:
Section: Topic 1, Configure marketing applications
NEW QUESTION # 54 
You are a Dynamics 365 Marketing functional consultant.
You are setting up conditions for a lead-scoring model.
Which categories should you use during the configuration? To answer, drag the appropriate category to the correct condition. Each category may be used once, more than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.
Answer:
Explanation:
Explanation
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/score-manage-leads
NEW QUESTION # 55
You need to create a customer journey that meets these requirements:
1. Send an email to at customers in Sweden regarding an upcoming course demo.
2. Follow-up with a phone call to those contacts who opened the email, waiting one day between actions.
Which five actions should you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Answer:
Explanation:
Explanation:
NEW QUESTION # 56
......
Microsoft MB-220, also known as the Microsoft Dynamics 365 Marketing Functional Consultant exam, is designed for professionals who want to prove their expertise in the implementation and configuration of Dynamics 365 Marketing. MB-220 exam measures a candidate's understanding of marketing automation, email marketing, customer journey orchestration, lead management, and event management. Passing the MB-220 exam is a prerequisite for earning the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate certification.
Authentic Best resources for MB-220 Online Practice Exam: https://examkiller.itexamreview.com/MB-220-valid-exam-braindumps.html
