[Full-Version] 2024 New MB-220 Actual Exam Dumps, Microsoft Practice Test [Q31-Q51]

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[Full-Version] 2024 New MB-220 Actual Exam Dumps,  Microsoft Practice Test

Study HIGH Quality MB-220 Free Study Guides and Exams Tutorials


Microsoft MB-220 certification exam consists of various topics, including designing marketing solutions, managing and configuring customer journeys, creating and managing segments, and measuring and analyzing marketing results. MB-220 exam also covers other important areas, such as managing events, creating and managing marketing emails, and managing social media campaigns. Candidates who pass the exam will have demonstrated that they have the necessary skills and knowledge to help organizations improve their marketing efforts and drive business growth.


What preparation steps should you follow to succeed?

The secret of preparing adequately for any Microsoft certification test, including MB-220, lies in long learning and thoroughly understanding of all the exam concepts. A great preparation process can help the candidates refresh their skills and the concepts related to the test while providing them with all the important insights. The Microsoft MB-220 exam prep process should comprise of the following steps:

Step 1: Carefully Go Through the Exam Objectives

The first step that the students should follow is to ensure that they are conversant with the MB-220 skills outline. A detailed list of the exam objectives can be downloaded directly from the certification website.

 

NEW QUESTION # 31
You are creating a survey using a Dynamics 365 for Marketing Surveys. You need to include multiple question types.
Which survey question types presents the best choice for each scenario/example presented? To answer, drag the appropriate survey question to the scenario/example. Each survey question type may be used once, more than once or not at all. You may need to drag the split bar between panes or scroll to view the content.
NOTE: Each correct selection is worth one point.

Answer:

Explanation:

Explanation:
References:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/voice-of-customer/plan-survey


NEW QUESTION # 32
The Planned Event currently has 146 registrations. In order to meet all of Litware's standards for registration,
which two statements are true?
Each answer represents a complete solution.

  • A. Once capacity has been reached, the first person on the waitlist will be automatically registered for the
    event when space becomes available.
  • B. Once capacity has been reached, a speaker whose additional person hasn't been registered yet will be
    placed on the waitlist.
  • C. Another 2 registrations can be accepted. After that, registrations will be added to the waitlist.
  • D. When space becomes available, the first person on the waitlist will be offered an invitation to register.

Answer: A,C

Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/event-waitlist


NEW QUESTION # 33
You are a Dynamics 365 functional consultant.
Your company hosts multiple events. Some of the event information can be standardized into an event template.
Which three settings can be used in a standard event template? Each correct answer presents a complete solution.

  • A. Event venues
  • B. Event passes
  • C. Event team members
  • D. Event payment
  • E. Event sessions and speakers

Answer: A,B,E

Explanation:
Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/event-templates


NEW QUESTION # 34
You are setting up a small workshop event. The event will have one session and one speaker.
After you create the event, session and speaker engagement record, you want to publish the event to the event portal.
How should you publish the event?

  • A. Publish the event, session and speaker manually.
  • B. Publish the event. The session and speaker will publish automatically.
  • C. Publish the session. The event and speaker will publish automatically.
  • D. Publish the event and session separately. Speaker will publish automatically.

Answer: D

Explanation:
Explanation
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-event-portal


NEW QUESTION # 35
You are a marketing professional for Contoso, Ltd.
You are creating a marketing form and want to add a subscription list. As you go through the tool box, you see the subscription list. You notice that there are not as many lists as expected.
Which criteria should be used to allow a subscription list to be visible in the toolbox.

  • A. Published Marketing Lists where the subscription field is set to True
  • B. Active Marketing lists where the subscription field is set to False
  • C. Active Marketing Lists where the subscription field is set to True
  • D. Published Marketing Lists where the subscription field is set to False

Answer: C

Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-subscription-center#add-a-subscription-list-to-a-subscription-form


NEW QUESTION # 36
Note: This question is part of a series of questions that present the same scenario. Which question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution.
After you answer a question in this section, you will NOT be able to return to it. As a result, these questions will not appear in the review screen.
You have created a lead scoring model for a marketing effort. The lead scoring model has 3 grades: Cold, Warm and Hot.
After a week you notice that no one has received any scores from your model.
Solution: You lower the Sales Ready Score.
Does this resolve your issue?

  • A. Yes
  • B. No

Answer: B

Explanation:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/set-up-lead-scoring


NEW QUESTION # 37
Your company currently has a customer journey that is running.
You have been tasked with making changes to the template without interrupting the customer journey.
Will you be able to accomplish this task?

  • A. No. The customer journey cannot be edited without being at least temporarily stopped.
  • B. Yes, if you set the customer journey as Live, Editable and modify the template.
  • C. Yes, if you set the customer journey as Stopped and modify the template.
  • D. No. The customer journey template is locked for editing while it is Live, Editable.

Answer: D

Explanation:
Reference:
https://docs.microsoft.com/en-gb/dynamics365/marketing/go-live#customer-journey-go-live-operations-and-statu


NEW QUESTION # 38
You use Dynamics 365 for Marketing to obtain detailed analytical views to help you understand your impact and learn which marketing instruments work best for your audience.
You need to track response data regarding how your contacts react to your various marketing initiatives.
Which three sources of analytical data are available to you regarding your marketing initiatives? (Choose
three.) Each answer presents a complete solution.
NOTE: Each correct selection is worth one point.

  • A. Insights by Contact will be available to you on individual contact records and on the account with which the contact is associated.
  • B. The insights you receive will be measured over all recipients of a single activity and by all activities for a single recipient.
  • C. Survey insights measured over all respondents will be available on the Survey Insights form.
  • D. Insights measured over all recipients of a single segment over all channels will be available on the
    Segment Insights form.
  • E. The insights aggregating results from all emails sent in a certain timeframe will be available on your Email Marketing Dashboard.

Answer: A,B,E


NEW QUESTION # 39
DRAG DROP
You are a marketing professional who needs to have a segment that is based on a single marketing list.
Which five actions must you perform in sequence? To answer, move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.
Select and Place:

Answer:

Explanation:

Section: Topic 2, Manage segments and lists
Explanation/Reference:
References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/create-simple-customer- journey


NEW QUESTION # 40
You need to resolve the issue where senior marketeers did not receive event invitations.
What should you change in the segment configuration for the journey?

  • A. Inside the segment, add contacts as an INCLUSION GROUP.
  • B. Inside a journey record, add an Inclusion group segment to the Audience settings.
  • C. Inside the segment, add a SEGMENT query block with the AND ALSO clause.
  • D. Inside a journey creation step, add the invitation and inclusion segment.

Answer: C


NEW QUESTION # 41
Note: This question is part of a series of questions that present the same scenario. Each question in the series contains a unique solution that might meet the stated goals. Some question sets might have more than one correct solution, while others might not have a correct solution shown.
After you answer a question in this section, you will NOT be able to return to it once you click on the Next button. As a result, these questions will not appear in the review screen.
The marketing department created a new subscription center and marketing page that should be used whenever outbound and real-time emails ate sent to Contacts.
The content designer asked you to ensure the emails sent through teal-time marketing journeys have the correct link in their preference center placeholder You need to ensure that the new subscription URL is used when emails are sent to Contacts.
Solution:
You ensure that the marketing journeys target Contacts, instead of Leads or Customer Profiles.
Does this meet the goal?

  • A. Yes
  • B. No

Answer: B


NEW QUESTION # 42

Read each of the backup concepts below and determine which are correct or incorrect.
To answer, drag the Answer to the appropriate Backup Concept. Each Answer may be used once or more than once. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.

Answer:

Explanation:

Explanation

Reference:
https://docs.microsoft.com/en-us/dynamics365/marketing/manage-marketing-environments#create-and-restore-b
https://docs.microsoft.com/en-us/power-platform/admin/backup-restore-environments


NEW QUESTION # 43
Your marketing department has determined that they want to create a Customer Journey that will target marketing contacts that have visited your website in the past 12 months.
Which type of marketing segment should you create?

  • A. Profile Segment
  • B. Interaction Segment
  • C. Customer Insight Segment
  • D. Landing Page Segment

Answer: B

Explanation:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/segmentation- lists-subscriptions


NEW QUESTION # 44
You are creating a customer journey.
You want to control the actions based on choices the contact makes and control the speed at which those actions happen.
Which three types of tiles are available to control the flow to meet your needs? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

  • A. Decision point
  • B. Splitter
  • C. Scheduler
  • D. Internal action item
  • E. Trigger

Answer: A,C,E

Explanation:
Section: Topic 6, Manage customer journeys


NEW QUESTION # 45

The VP of Marketing has been assigned to create you a new lead scoring model for Contoso, Ltd. based on recently-adopted marketing targets.
Which five steps in sequence are required to design and set up your lead scoring model in Dynamics 365?
(Choose five.) To answer, move the appropriate actions to the answer area and arrange them in the correct order.

Answer:

Explanation:

Explanation

References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/score-manage-leads


NEW QUESTION # 46
As a Marketing Administrator you have been tasked with automatically creating leads based on interactions your marketing contacts have with your organization.
What are two ways the system can create leads from the same marketing contact? (Choose two.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

  • A. It can automatically create one per visit to a landing page that is configured to create leads automatically.
  • B. It can automatically create only one; each marketing contact equates to one lead.
  • C. It can automatically create one per interaction that indicates a level of interest in a product or service.
  • D. It can automatically create one per visit to a customer journey that is configured to create leads automatically.

Answer: A,D

Explanation:
References:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/marketing/lead-lifecycle


NEW QUESTION # 47

You are the administrator at Contoso, Ltd. You need to create a marketing email to notify customers when a
card has been abandoned on the company website.
Which five actions in sequence are required to create an email that is ready to send? (Choose five.) To answer,
move the appropriate actions from the list of actions to the answer area and arrange them in the correct order.

Answer:

Explanation:

Explanation

References:
https://docs.microsoft.com/en-gb/dynamics365/customer-engagement/marketing/create-marketing-email


NEW QUESTION # 48
You are a marketing professional who needs to create a new field for a marketing page.
You want some text to be in the field when the customer opens the page so that they have an idea of what to
enter.
Which field should hold this "ghost text"?

  • A. Label
  • B. Placeholder
  • C. Default Value
  • D. Prefill

Answer: B


NEW QUESTION # 49
You are creating a survey using Dynamics 365 Customer Voice. You need to include multiple question types.
Which survey question type presents the best choice for each scenario/example presented? To answer, drag the
appropriate survey question type to the scenario/example. Each survey question type may be used once, more
than once, or not at all. You may need to drag the split bar between panes or scroll to view content.
NOTE: Each correct selection is worth one point.

Answer:

Explanation:

Explanation
Graphical user interface, application Description automatically generated

Reference:
https://www.c2software.com/c2-blog/dynamics-crm-voice-of-the-customer-surveys.aspx


NEW QUESTION # 50
You are creating a customer survey and you want to get good responses.
You need to analyze the responses to provide actions to best suit your organization.
Which three responses are considered best practice? (Choose three.) Each correct answer presents a complete solution.
NOTE: Each correct selection is worth one point.

  • A. Be sure to mention the estimated time to complete, along with a brief overview in your invitation.
  • B. Try to organize the survey in a way that groups all related questions together in sections.
  • C. Make your surveys long so that you customers can get a chance to provide as much information as possible.
  • D. Previewing or testing your survey is unnecessary because your survey tool will automatically catch errors.
  • E. Define an objective for your survey so that you can ensure that all questions serve that objective.

Answer: A,B,E

Explanation:
Section: Topic 8, Configure and analyze customer responses
Explanation/Reference:
References:
https://docs.microsoft.com/en-us/dynamics365/customer-engagement/voice-of-customer/plan-survey


NEW QUESTION # 51
......


The MB-220 exam covers a range of topics related to Dynamics 365 Marketing, including customer journey design, email marketing, lead management, event management, segmentation, and analytics. Professionals who pass the exam will demonstrate their ability to use Dynamics 365 Marketing to create effective marketing strategies that drive business growth and customer engagement.

 

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