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Salesforce MCE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question 1

A customer manually imports records for sending. Each record contains a warehouse ID that is shared between Marketing Cloud and a third-party system. The customer does not have developer resources, but wants to include the warehouse ID in their tracking parameters so that the third-party system can identify the subscriber. What should a consultant recommend?

A. Use Dynamic Content rules to select a content area for each subscriber.
B. Use Guide Template Language created for each field in the data extension.
C. Use AMPscript variables created from each field in the data extension.
D. Use personalization strings created by selecting the data extension.

Question 2

Northern Trail Outfitters (NTO) plans on sending SMS and push notifications together with emails as part of a new customer onboarding journey. What should a consultant recommend as a unique identifier for each subscriber?

A. A number field such as subscriber's phone number for Contact Key.
B. A common field like Physical Address for Contact Key.
C. A GUID or another generated ID for Contact Key.
D. An email address for Contact Key.

Question 3

Northern Trail Outfitters wants to provide near real-time data in a 30-day welcome journey. Which data setup should they use for decision splits?

A. Journey Data using CRM Report Import Activity to Salesforce Data Extension
B. Contact Data using Synchronized Data Sources
C. Contact Data mapped through Salesforce Marketing Cloud Profile Attributes
D. Journey Data queried from main data extension

Question 4

Northern Trail Outfitters (NTO) has been storing web behavior in a data extension for several years.
They have indicated that with several hundred million rows, there has been an impact on performance. NTO indicates they only need to store data from the previous twelve months, which will not exceed eighty million rows.
Which two methods would allow them to utilize a Retention Policy? Choose 2 answers

A. Clear data from the current data extension completely, then reconfigure a Retention Period via Email Studio.
B. Delete data from the data extension prior to twelve months ago, then configure a Retention Period via Contact Builder.
C. Reconfigure the current data extension as-is with a Retention Period via Contact Builder.
D. Replace the current data extension with a new data extension configured with a Retention Period.

Question 5

Northern Trail Outfitters continually adds rows for subscribers to a Data Extension via API, populating subscribers who should receive a monthly payment reminder that day. They want to use Journey Builder to send the payment reminder emails. What would be required to process the correct subscribers?

A. Journey Settings > No re-entry
B. Journey Settings > Use email attribute from Contacts
C. Contact Evaluation > Evaluate all records
D. Contact Evaluation > Evaluate new records only

Solutions: