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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft's marketing team wants to make it easier for prospects to manage to opt in and out of marketing emails.
What can they consider doing to accomplish this goal?

A) Enable prospect resubscribe in Marketing Cloud Account Engagement Settings.
B) Minimize public lists used in marketing emails.
C) Remove the global opt out link from marketing emails.
D) Create a custom email preference center page.

2. What is essential to setup when you are implementing Marketing Cloud Account Engagement for the first time? [Choose three answers]

A) Setup DNS for each used domain and validate the connection
B) Setup tracker subdomain and validate it
C) Create and add a tracking code to the website
D) Choose which sender IP to use

3. LenoxSoft has two Marketing Cloud Account Engagement accounts: Account A and Account B.
Both accounts are syncing with the same Salesforce org. Their marketing teams have consolidated and have decided to merge Account B into Account A.
What action should they take to successfully complete the migration?

A) Export existing custom field mappings to import desired fields into Account A.
B) Get a brand new Marketing Cloud Account Engagement org and migrate both Account A and Account B into it.
C) Manually rebuild any automations built in Account B in Account A.
D) Include prospect activity history from Account B in their prospect import if they want to retain it.

4. LenoxSoft uses a 3rd party webinar platform. They want to create an automated process using an engagement program that sends a different email based on whether or not a prospect has registered for a webinar.
What should a consultant configure in Marketing Cloud Account Engagement and Salesforce in order to meet this use case?

A) Create a marketing app extension for the webinar platform, add an activity type for webinar registrations, and use an External Activity trigger in Engagement Studio to listen for the webinar registration.
B) Create an engagement program for the webinar and use a Prospect Webinar trigger in the program to listen for the webinar registration.
C) A Build a custom connector for the webinar platform and use a custom trigger in Engagement Studio to listen for the webinar registration,
D) Export the registration list from the webinar platform, import it into Marketing Cloud Account Engagement and use it as a recipient list for the engagement program.

5. Which standard connectors can be activated in Marketing Cloud Account Engagement [Choose two answers]

A) Youtube
B) Survey Monkey
C) Olark
D) GoToWebinar

Solutions: