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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. (Your organization has experienced a minor operational failure that affected a small number of customers.
Senior leadership believes the issue is unlikely to attract media attention and asks whether it can be handled quietly without public acknowledgment. What is the most ethical communication advice?)

A) Follow leadership's direction since the issue is minor and unlikely to escalate
B) Recommend disclosure only if customers or media raise concerns
C) Advise transparent communication to affected stakeholders, proportionate to the issue
D) Delay any communication until legal counsel confirms there is no obligation to disclose

2. A competitor's communication manager complains that a company's blog posts include numerous instances of spun content. In reviewing the blog posts with the editorial team, it is clear that about a third of the content in several posts is copied from other sources. Which of the following is the correct assessment of the situation?

A) Spun content is not a form of plagiarism because it is not referred to in the IABC Code of Ethics.
B) Spun content is a form of plagiarism.
C) Since the spun content does not exceed 50% of the total content, this is not plagiarism.
D) Spun content is not a form of plagiarism because this falls under the "fair use" rules.

3. Benchmarking is a critical element of communication research because it:

A) can take the place of primary research methods.
B) contributes to the improvement of communication effectiveness by identifying best practices.
C) identifies communication practices that can be easily introduced into the organization with minimal modification.
D) can drive the adoption of new approaches by showing what best-in-class organizations are doing.

4. Which is the BEST example of an outcome-based communication objective for an annual benefits re- enrollment campaign?

A) Ninety-five percent of eligible employees will visit the benefits section of the intranet during the re- enrollment period.
B) Eighty-two percent of eligible employees will submit an updated benefits enrollment form prior to the enrollment deadline.
C) The communication team will publish one intranet article per week throughout the enrollment period.
D) The company will save $1.2 million based on the enrollment choice employees make.

5. A corporate communication team is working with an agency to redesign a company's external website.
Leadership has agreed to a project budget, timeline, and scope. The redesign is underway, and the investor relations department has repeatedly requested several features that were not included in the initial plan but would significantly enhance the site for investors. Which of the following would be the BEST way to address the requests?

A) Schedule a regular meeting with investor relations to review how out-of-scope project requests, including costs, will be handled.
B) Go to leadership to outline the new investor relations features and benefits of the site and request additional budget and time.
C) Bring in an account manager from the agency to develop a plan to solve the needs of investor relations and still achieve the project goals.
D) Make it clear to investor relations that the requested features will delay the website launch and cause a budget increase.

Solutions: