Salesforce Certified Marketing Cloud Next Consultant : MC-Con-201

MC-Con-201 real exams

Exam Code: MC-Con-201

Exam Name: Salesforce Certified Marketing Cloud Next Consultant

Updated: Aug 20, 2026

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About Salesforce MC-Con-201 Exam

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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Topic 1: Analytics & Performance Insights8%- Marketing data and insights
  • 1. Surfacing marketing data across Salesforce
    • 2. Marketing performance insights
      - Reporting and analytics
      • 1. Pre-built dashboards
        • 2. Matching dashboards to reporting requirements
          Topic 2: Consent13%- Consent collection
          • 1. Consent banners on external pages
            • 2. Consent banners on marketing landing pages
              - Consent management concepts
              • 1. Consent in customer engagement
                • 2. Consent and compliance requirements
                  - Consent data model
                  • 1. Platform consent objects
                    • 2. Consent preference records
                      - Consent record management
                      • 1. Creating consent records
                        • 2. Managing and updating consent records
                          Topic 3: Platform Setup & Governance13%- Business Units and governance
                          • 1. Content and user governance
                            • 2. Business Unit requirements
                              • 3. Roles and Enhanced CMS Workspaces
                                - Domain authentication and authorization
                                • 1. Branded and authenticated email delivery
                                  • 2. Self-service domain authentication
                                    • 3. Domain authorization
                                      - Marketing Cloud Next environment setup
                                      • 1. Permission sets
                                        • 2. Data 360 provisioning
                                          • 3. Core Org Edition requirements
                                            • 4. Marketing Data Kit installation
                                              Topic 4: Campaign Design, Flow Orchestration & Content30%- Personalized messaging data
                                              • 1. Adding customer data to messaging content
                                                • 2. Selecting appropriate data sources
                                                  - Flow orchestration
                                                  • 1. Flow types
                                                    • 2. Flow elements and logic
                                                      • 3. Automated business processes and messaging
                                                        • 4. Flow configuration settings
                                                          • 5. Trigger conditions
                                                            - Activation templates
                                                            • 1. Contact point value selection
                                                              • 2. Activation template configuration
                                                                - Landing pages
                                                                • 1. Landing page configuration
                                                                  • 2. Landing page components
                                                                    - Personalization
                                                                    • 1. Content variations
                                                                      • 2. Merge fields
                                                                        • 3. AMPscript
                                                                          • 4. Repeaters
                                                                            • 5. Handlebars
                                                                              Topic 5: Data Modeling, Identity Resolution & Segmentation25%- Identity Resolution
                                                                              • 1. Identity Resolution configuration
                                                                                • 2. Unified customer profiles
                                                                                  • 3. Linking multiple data sources
                                                                                    - Data 360 data model
                                                                                    • 1. Connecting and harmonizing customer data
                                                                                      • 2. Customer data activation
                                                                                        • 3. Data objects and Data Model Objects
                                                                                          - Consumption and entitlements
                                                                                          • 1. Platform usage optimization
                                                                                            • 2. Data 360 consumption-based entitlements
                                                                                              • 3. Marketing automation consumption
                                                                                                - CRM data ingestion and activation
                                                                                                • 1. Content personalization using CRM data
                                                                                                  • 2. Audience segmentation and activation
                                                                                                    • 3. CRM objects and records
                                                                                                      • 4. Actionable Lists
                                                                                                        Topic 6: Agentforce & AI Innovation11%- Conversational messaging
                                                                                                        • 1. Ongoing interactions across messaging channels
                                                                                                          • 2. Response handling
                                                                                                            • 3. Customer engagement
                                                                                                              - Marketing agents
                                                                                                              • 1. Content generation
                                                                                                                • 2. Audience segmentation
                                                                                                                  • 3. Automated campaign creation
                                                                                                                    - Predictive AI
                                                                                                                    • 1. Selecting appropriate predictive AI features

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