Salesforce Certified Marketing Cloud Account Engagement Specialist : MC-201

MC-201 real exams

Exam Code: MC-201

Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist

Updated: Oct 13, 2026

Q & A: 306 Questions and Answers

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About Salesforce MC-201 Exam

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Salesforce MC-201 Exam Syllabus Topics:

SectionWeightObjectives
Administration11%- Relationship between Account Engagement and Salesforce
- Recycle Bin capabilities
- Field creation, editing and mapping
Engagement Studio17%- Components of engagement programs
- Updating engagement programs and assets
Reporting and Analytics8%- Dashboard interpretation
- Conversion and engagement metrics
- Campaign and lifecycle reporting
Email Marketing20%- Email reporting metrics
- Difference between Emails and Email Templates
- Email capabilities and use cases
Forms, Form Handlers and Landing Pages20%- Capabilities, use cases and metrics of landing pages
- Capabilities, use cases and metrics of forms
Lead Management24%- Scoring and grading: definition and management
- Custom redirects: capabilities and use cases
- Page actions
- Lists: types, capabilities and creation
- Segmentation rules
- Automation rules: components and use cases
- Completion actions

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

Question #1

You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record.

  • A. True
  • B. False
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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Question #2

A marketing user pauses an Engagement Studio program and adds a new recipient list.
What will happen to the newly added prospects when the program is resumed?

  • A. Prospects will begin the program on the first step regardless of where the existing prospects are In the program.
  • B. Prospects will skip steps to start the program on the same steps the existing prospects are on.
  • C. Prospects will skip any Action steps the existing prospects have already completed, but will be evaluated on Trigger and Rule steps.
  • D. Prospects will not begin the program until all existing prospects reach an end step.
Reveal Solution  Discussion  0

Correct Answer: C  🗳️

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Question #3

Completion actions only affect prospects not visitors?

  • A. True
  • B. False
Reveal Solution  Discussion  0

Correct Answer: A  🗳️

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Question #4

False
19. Which of these are default user roles?

  • A. Sales Manager's Assistant
  • B. Administrator
  • C. Sales User
  • D. Admin Vacation
  • E. Marketing
  • F. Sales Manager
Reveal Solution  Discussion  0

Correct Answer: B,C,E,F  🗳️

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Question #5

What must be true for a Salesforce Opportunity to sync to Marketing Cloud Account Engagement?

  • A. The Opportunity must be created by a Sales user who is also a user in Marketing Cloud Account Engagement.
  • B. The Opportunity must be sourced by Marketing Cloud Account Engagement marketing activities.
  • C. The Opportunity must have the "Marketing Cloud Account Engagement" record type.
  • D. The Opportunity must have a Contact Role that is syncing to a prospect in Marketing Cloud Account Engagement.
Reveal Solution  Discussion  0

Correct Answer: D  🗳️

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