MC-201 exam passed. Marketing-Cloud-Account-Engagement-Specialist is coming. I am glad of having exam collection or I will die
Exam Code: MC-201
Exam Name: Salesforce Certified Marketing Cloud Account Engagement Specialist
Updated: Oct 13, 2026
Q & A: 306 Questions and Answers
MC-201 Free Demo download
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| Section | Weight | Objectives |
|---|---|---|
| Administration | 11% | - Relationship between Account Engagement and Salesforce - Recycle Bin capabilities - Field creation, editing and mapping |
| Engagement Studio | 17% | - Components of engagement programs - Updating engagement programs and assets |
| Reporting and Analytics | 8% | - Dashboard interpretation - Conversion and engagement metrics - Campaign and lifecycle reporting |
| Email Marketing | 20% | - Email reporting metrics - Difference between Emails and Email Templates - Email capabilities and use cases |
| Forms, Form Handlers and Landing Pages | 20% | - Capabilities, use cases and metrics of landing pages - Capabilities, use cases and metrics of forms |
| Lead Management | 24% | - Scoring and grading: definition and management - Custom redirects: capabilities and use cases - Page actions - Lists: types, capabilities and creation - Segmentation rules - Automation rules: components and use cases - Completion actions |
You can see the score, grade, assigned user and recent interaction within the Insight section of the Prospect Record.
Correct Answer: A 🗳️
Explanation: Only visible for ITexamReview members. You can sign-up / login (it's free).
A marketing user pauses an Engagement Studio program and adds a new recipient list.
What will happen to the newly added prospects when the program is resumed?
Correct Answer: C 🗳️
Explanation: Only visible for ITexamReview members. You can sign-up / login (it's free).
Completion actions only affect prospects not visitors?
Correct Answer: A 🗳️
Explanation: Only visible for ITexamReview members. You can sign-up / login (it's free).
False
19. Which of these are default user roles?
Correct Answer: B,C,E,F 🗳️
Explanation: Only visible for ITexamReview members. You can sign-up / login (it's free).
What must be true for a Salesforce Opportunity to sync to Marketing Cloud Account Engagement?
Correct Answer: D 🗳️
Explanation: Only visible for ITexamReview members. You can sign-up / login (it's free).
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MC-201 exam passed. Marketing-Cloud-Account-Engagement-Specialist is coming. I am glad of having exam collection or I will die
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