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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. You want to code and deploy the BlueKai CoreTag in such a way that it fires the secure or insecure version, depending on whether or not it is fired from a secure or non-secure page, respectively. Identify the correctly coded tag from the following that takes advantage of this relative URL approach.

A) Option C
B) Option A
C) Option D
D) Option E
E) Option B

2. Your client wants to create a single campaign to deliver an audience to multiple app partners but they are running into issues.
Identify the problem.

A) The apps support different IDs.
B) The apps are ranked different priorities.
C) The apps use different delivery methods.
D) You cannot create a single campaign to deliver to multiple app partners.
E) The apps receive data via different win frequencies.

3. Your client wants to be able to identify raw data based on the items clients are interested in. What advice should you give them to assist in defining their taxonomy structure?

A) Classify user actions based on popularity of products.
B) Classify user actions based on the customer lifecycle.
C) Classify user actions based on broad categories.
D) Classify user actions based on products and offerings.

4. You are working with a global organization. After discussing their company structure, you find that they are centralized organization and operations are run from one global template that is followed by all regions. What seat governance structure should you recommend to your client?

A) A global DMP nerve center
B) Full agency control
C) Horizontal regional empowerment
D) A global template with local nuances
E) A single seat shared by all regions

5. An execution Partner provides you with a pixel that they would like you to use to deliver data to them. Where in the platform should you add this pixel?

A) In the Audience Delivery Criteria area in the Create New Target prompt
B) In the Pixel URL field of the Campaign configuration
C) In the Target Selection area of the Create New Schedule prompt
D) In the HTML text area in the Create New Tag prompt

Solutions: