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Salesforce AP-214 Exam Syllabus Topics:

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

Question 1

How are profiles merged In IS:

A. Once a day
B. Deterministic matching on matched identities
C. Probabilistic matching

Question 2

What data is there in mobile connect demographics, select3

A. Email
B. First name
C. Region
D. City
E. channel

Question 3

Whichis true about SMS Keywords other than HELP or STOP?

A. Keywords created in anybusiness unit can be shared to any other business unit
B. Keywords created at the parent business unit, are available in all the child businessunits
C. Keywords created at the parent business unit are not available inchild business units unless theyare shared to specific child business units
D. Keywords created at a business unit level, whether parent or child, remain available only to that business unit

Question 4

Which three statements are true of Einstein Messaging insights (EMI)?
Choose 3 answers

A. EMI detects anomalies and unexpectedly low or high values andgenerates insights
B. EMI monitors the Open Rate, Click Rate, and Unsubscribe Rates of your email sends
C. EMI detects how quickly the message was read
D. EMI pre-determines the percentage of subscribers that will unsubscribe
E. EMI analyzes both batch and journey builder sends

Question 5

What does Priority in an in App message determine?

A. Where on the screen (top, middle, bottom) the in-app message should appear
B. Which message shows first when the user opens the app, when multiple-inapp messages are present on the user's device
C. Which message shows first in the lock-screen or notification tray, when the user receives multiple push notifications to their device
D. If the priority is set to 1, then the user's device will vibrate to let them know

Solutions: