Prepare MCC-201 Question Answers Free Update With 100% Exam Passing Guarantee [2023]
Dumps Real Salesforce MCC-201 Exam Questions [Updated 2023]
Salesforce MCC-201 Exam Syllabus Topics:
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NEW QUESTION # 21
A school corporation uses one contact per parent/child combination, updating the email address based on who they are sending to. However, they would tike to pull data on which email addresses receive which emails.
What functionality could be used to accomplish this?
- A. Tracking Extract
- B. Data Views
- C. Recent Email Send Report
- D. Send Log
Answer: D
NEW QUESTION # 22
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?
- A. Data Capture
- B. Info Capture
- C. Outbound
- D. Text Response
Answer: C,D
NEW QUESTION # 23
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?
- A. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
- B. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
- C. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
- D. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
Answer: B
NEW QUESTION # 24
A university plans to use Journey Builder to improve their 1:1 marketing to potential students, current students, and alumni. The university currently has student data in Sales Cloud. Other data, such as course catalog,
student demographics, and alumni information, is stored in external systems.
Which two actions should be consultant recommend? Choose 2 answers
- A. Create list attribute to store student data from Sales Cloud.
- B. Create an Import Activity to import alumni data into Salesforce Report.
- C. Use Synchronized Data Sources to obtain data from Sales Cloud.
- D. Use Data Designer to link student and alumni data to the contact record.
Answer: C,D
NEW QUESTION # 25
Northern Trail Outfitters wants to export a data file to its SFTP using Automation Studio. The file should contain all subscribers who did not receive their intended email in the last 24 hours. The automation will be scheduled to run each day.
Which activity Is required in the automation?
- A. SendLog Extract
- B. SQL Query Activity
- C. Report Definition Activity
- D. Data Extract Activity
Answer: B
NEW QUESTION # 26
Northern Trail Outfitters is expanding its marketing efforts globally. Each country's marketing department has its own business unit and is responsible for the creation and execution of all the marketing campaigns. The Marketing Cloud Administrator is having trouble keeping up with the consultant influx of new users and would like to speed up the turnaround of granting new users access to Marketing Cloud.
In which two ways could this be accomplished? Choose 2 answers
- A. Assign Administration User permissions to individual users.
- B. Assign Channel Managers the role of Marketing Cloud Analyst.
- C. Assign Administration User permissions to the Channel Manager role.
- D. Assign Administration User permissions to each business unit.
Answer: C,D
NEW QUESTION # 27
A customer provides a file containing only new and updated subscriber records exported from its marketing database.
* The file will be uploaded to the customer's Enhanced FTP automatically at 3AM daily.
* The customer requires that the import completes prior to 4AM.
* On average, the file will contain about 2 million rows of data each day.
Based on the customer's requirements and recommended best practices, how should the daily file be imported?
- A. Import the file to a data extension, using the 'add and update' method.
- B. Import the file to a list, using the 'update only' method.
- C. Import the file to a data extension, using the 'overwrite' method.
- D. Import the file to a list, using the 'add and update' method.
Answer: A
Explanation:
Since Record count in more than 500 K so DE is used. New and Update is already specified in question.
NEW QUESTION # 28
Northern Trails Outfitters has a contact count of nearly 10 million records. They have noticed slower processing times when sending using Journey Builder.
Which two actions could they take to optimize Journey performance? (Choose 2 answers)
- A. Perform large-scale segmentation in Automation Studio before admitting contacts into Journey Builder.
- B. Use Data Extension Entry Sources with Filters applied to perform segmentation activities for Journey Builder.
- C. Include data for decision splits in Attribute Groups in Contact Builder, use contact data rather than journey data.
- D. Create a prefiltered, sendable copy of data extensions for each journey instead of using the same entry source.
Answer: A,D
NEW QUESTION # 29
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?
- A. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
- B. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
- C. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
- D. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
Answer: C
NEW QUESTION # 30
A customer indicates their point-of-sale system can be configured to upload a file every fifteen minutes. The filename is not consistent for each upload. Their consultant recommends they use a File Drop Automation.
Which two considerations should be made?
Choose 2 answers
- A. The directory Is unable to be used by another File Drop Automation.
- B. They may utilize an external FTP site.
- C. The directory cannot contain more than five file triggers.
- D. The directory used by the file trigger should be inside the import directory.
Answer: A,D
NEW QUESTION # 31
A consultant wants to trigger an email whenever the status field on the Lead Object changes to Hot, Tracking data will need to be kept in the sales cloud.
Which three steps should the consultant use in the solution
- A. Enable triggered sends on the Lead object in configuration
- B. Create the triggered send definition in the marketing cloud
- C. Put a SOAP API in place via the marketing cloud API
- D. Write an Apex Trigger on the Lead object
- E. Create the triggered send definition in the sales cloud
Answer: A,B,D
NEW QUESTION # 32
Northern Trail Outfitters wants to use Marketing Cloud to send notifications to customers when their orders are ready for in-store pickup. The notifications can be either SMS or email depending on their communications preference.
How should the consultant set this up?
- A. Create an Outbound Message in MobileConnect with AMPscript in body to trigger an email confirmation as a fallback.
- B. Automation with a Send SMS and Send Email activity in separate consecutive steps.
- C. Journey Builder multi-step journey with an API entry event and a decision split.
- D. Journey Builder Transactional Send Journey.
Answer: D
NEW QUESTION # 33
A customer is connecting Sales Cloud with Marketing Cloud. The connection was successful, however, the team is unable to view or sync Sales Cloud objects in Contact Builder.
How should a consultant begin troubleshooting the connection?
- A. Create new Marketing Cloud and Sales Cloud users and perform a new installation.
- B. Validate Marketing Cloud and Sales Cloud users have access to the business unit.
- C. Create and send an email in Email Studio to test the connection and validate tracking.
- D. Validate Marketing Cloud and Sales Cloud permissions for the connecting users.
Answer: D
NEW QUESTION # 34
Northern Trail Outfitters' marketing team is made up of a marketing manager, a marketing specialist, and a graphic designer. The team is new to Marketing Cloud and has very little coding experience. Currently, they use Excel and VLOOKUP to segment their email audiences and import them into Marketing Cloud.
What solution should be recommended to allow for long-term self-sufficiency in segmentation?
- A. Data Filters
- B. Query Activities
- C. Publication Lists
- D. Attribute Groups
Answer: A
NEW QUESTION # 35
Northern Trail outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations.
What solution will decrease manual workloads on the team and will improve their customers' experience?
- A. A triggered message to send an email as soon as a customer completes a purchase
- B. A user-initiated message to send an email to customers who made a purchase daily
- C. A triggered automation to send emails to customers who have made a purchase
- D. A scheduled automation to send emails to customers who made a purchase daily
Answer: A
NEW QUESTION # 36
A customer frequently holds seminars and other events to interface with their customers. They plan to do the following:
*Use SmartCapture forms to write data into event registration data extensions.
*Cross-reference the records in each registration data extension with corresponding invitation email sends.
*Send a follow-up email to customers who click on the registration link in the invitation email, but do not complete registration.
Which skill is needed to build an efficient solution?
- A. SQL
- B. CSS
- C. HTML
- D. AMPscript
Answer: D
NEW QUESTION # 37
Northern Trail Outfitters is using Journey Builder to send emails to loyalty members based on recent activity. They anticipate that approximately half of their contacts will meet the entry criteria for their journey.
How should they configure their entry source?
- A. Use a Query Activity in Automation Studio to create a segment before entering the journey.
- B. Use an Import Activity in Automation studio to filter the data as a Data Extension Entry Source.
- C. Use a Contact Data Entry Source to segment the data configured in Attribute Groups in Contact Builder.
- D. Use a Data Extension Entry Source with an applied filter based on recent member activity.
Answer: A
NEW QUESTION # 38
Northern Trail Outfitters wants to send special discount offer to engaged customers on their email list.
What should be resolved prior to generating the audience?
- A. How to determine engagement
- B. Who the offer come from
- C. What the offer will be
- D. When to send the email
Answer: C
NEW QUESTION # 39
A customer has several values that need to be used in the body of an email send:
* The data would be stored in a reference data extension, related on SubscriberKey.
* There may be one or more records for each subscriber.
* The audience is generally over 1 million subscribers.
* The content is time sensitive and should be sent as quickly as possible.
* The customer is not using "catch and release" sending.
* The reference data extension contains 25 columns.
Which method should be used?
- A. Server Side Javascript a single LookupOrderedRows Function
- B. AMPscript a single LookupOrderedRows Function
- C. Dynamic content via the Dynamic Content Wizard
- D. AMPscript a single Lookup Function
Answer: B
NEW QUESTION # 40
A large retail company has selected Marketing Cloud and has asked to be fully migrated from their existing platform in three weeks. They have communicated the following:
* They currently have 3 million customers.
* They email customers twice a week with no known deliverability issues.
* Their contract includes one Sender Authentication Package (SAP).
What response articulates proper IP warming?
Choose 2 answers
- A. IP ramp-up can be bypassed, given their historical lack of deliverability issues.
- B. IP ramp-up can be accelerated by migrating to pre-warmed IP addresses.
- C. IP ramp-up takes four to six weeks to be able to fully send to all 3 million customers.
- D. IP ramp-up is important to establish a positive sender reputation.
Answer: C,D
NEW QUESTION # 41
Northern Trail Outfitters wants to monitor available coupon codes and sends a notification to their email specialist instructing them to request more codes for importing if the available coupon count falls below 500 available codes.
Which two activities would be automation?
Choose 2 answers
- A. Filter Activity
- B. Verification Activity
- C. Import Activity
- D. Data Extract Activity
Answer: A,B
NEW QUESTION # 42
Which two statements are accurate regarding segmentation options in Marketing Cloud? Choose 2 answers
- A. A filtered data extension can be populated with a filter activity.
- B. A data filter can be automated with a filter activity.
- C. A data extension can be updated using a query activity.
- D. A random data extension can be updated with a filter activity.
Answer: B,D
NEW QUESTION # 43
A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?
- A. Use Automation Studio to prepare personalization data and initiate journey.
- B. Use send from Salesforce CRM and Salesforce report to prepare personalization data.
- C. Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.
- D. Use Automation Studio and Salesforce sends with campaign as an audience.
Answer: A
NEW QUESTION # 44
When Northern Trail Outfitters acquires a new customer, it would like to send a series of welcome messages on behalf of the brand with an optimized send time. New customers will be sent to Marketing Cloud via an hourly batch file drop.
Which solution should the consultant recommend?
- A. Use Automation Studio to process and segment the new customers, and for the campaign sends and decisioning.
- B. Use Automation Studio to process and segment the new customers, and use Journey Builder for the campaign sends and decisioning.
- C. Use Journey Builder to process and segment the new customers, and for the campaign sends and decisioning.
- D. Use Automation Studio to process and segment the new customers, and use Email Studio for the campaign sends and decisioning.
Answer: A
Explanation:
Automation Studio is a powerful tool that can process and segment data from a variety of sources, including hourly batch file drops from Marketing Cloud. Once the data is processed and segmented, Automation Studio can then be used to trigger sends and decisions for campaigns. This allows for a more efficient workflow and better control over the customer journey. Additionally, Automation Studio can be used to trigger automated, personalized emails and messages, as well as to monitor the performance of campaigns and analyze results. Reference: Salesforce Certified Marketing Cloud Consultant Exam Study Guide, https://trailhead.salesforce.com/en/content/learn/modules/marketing_cloud_consultant_exam_guide/marketing_cloud_consultant_exam_guide_automation_studio.
NEW QUESTION # 45
Northern Trail Outfitters upgraded their Marketing Cloud account which now includes a Sender Authentication Package (SAP), They send regularly 300,000 What should they be aware of with respect to sender reputation?
- A. They should have one SAP for transactional sends and another for commercial sends.
- B. They should send at least 250,000 messages per month to maintain their sender reputation.
- C. They should have a shared IP since their volume is under 500,000 messages per month.
- D. They should have one dedicated IP address for every 100,000 messages send per month.
Answer: B
NEW QUESTION # 46
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