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Marketing-Cloud-Email-Specialist Questions Prepare with Learning Information
NEW QUESTION # 50
What is a capability of a data relationship?
- A. Join data extensions to filter or segment the fields from data extensions
- B. Join a list and a data extension to filter the combined data
- C. Join three or more data extensions together to create a filtered data extension
- D. Join data extensions together to create one combined data extension
Answer: A
NEW QUESTION # 51
Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?
- A. An automation that contains several recurring emails and decisioning points
- B. An automation that deletes old data extensions, emails, and reports
- C. An automation that Imports subscriber data regularly and updates key data extensions
Answer: B
NEW QUESTION # 52
Northern Train Outfitters wants to display different content areas based on the subscriber data. What can be used to accomplish this? (Choose 2)
- A. AMPscript
- B. Personalization Strings
- C. Dynamic Content
- D. Profile Mapping
Answer: B,C
NEW QUESTION # 53
Northern Trail Outfitters (NTO) wants to test Einstein Recommendations against the company's static product recommendations in a product return confirmation email. Next, NTO needs to evaluate the results and choose the winning option for future confirmations.
Which journey type is best suited to run this test?
- A. Transactional Send
- B. Single Send
- C. Multi-Step
Answer: C
Explanation:
Explanation
A multi-step journey is best suited to run a test between two different versions of an email, such as Einstein Recommendations versus static product recommendations. A single send journey can only send one version of an email to a single audience. A transactional send journey can only send transactional messages that are triggered by API calls or events.
NEW QUESTION # 54
A marketing manager want to provide unique content to each customer in an upcoming emailcampaign, which three feature could be used to create individual content in the email.
Choose three answers.
- A. Einstein content
- B. Dynamic content
- C. personalization strings
- D. specialized content
- E. audience segmentation
Answer: A,B,C
NEW QUESTION # 55
A marketer at Northern Trail Outfitters wants to add a subscriber to a data extension and follow up with a thank-you email by using Smart Capture. Which action does the marketer need to take in the processing tab when creating the Smart Capture form? (Choose 2)
- A. Refresh the data filter
- B. Send the email via Triggered Send
- C. Add to Data Extension
- D. Add a new subscriber to a list
Answer: B,C
NEW QUESTION # 56
Northern Trail Outfitters (NTO) wants to manager subscriber preferences at the communication theme level. NTO'S subscribers are stored in data extensions.
Which Marketing Cloud feature should be used to achieve this?
- A. Publication Lists
- B. Journey Builder Sends
- C. List Unsubscribes
Answer: A
NEW QUESTION # 57
What are two capabilities of Subscriber Preview in Email Studio?
- A. Renders the email based on email client and specific mobile device
- B. Allows you to check personalization for a given subscriber
- C. Allows you to view an email in Layout and Plain Text views
- D. Will not render Amp script or dynamic content
Answer: B,C
NEW QUESTION # 58
EXAM Question on templates where there are no technical resources to build responsive web techniques:
Explain how to create an email using responsive web techniques, and it's required to render on Mobile. (Choose 2)
- A. Standard Template with Content boxes
- B. HTML Paste
- C. HTML Paste template with Content Boxes
- D. Mobile Design Template with Content Boxes
- E. Mobile Design template
Answer: A,C
NEW QUESTION # 59
While testing an email with dynamic content in Content Builder, proofs of five content variations need to be reviewed directly in the inbox of a marketer's quality assurance specialist and the marketing manager. A data extension named 'myTestData' contains only the variations needed.
Which method should be used?
- A. Enter the email addresses to receive proofs, and then select the specific records from a list or data extension whose rendering should be sent.
- B. Enter the email addresses to receive proofs, and then choose to send "Based on Subscriber Preview
'myTestData.'" - C. Choose data extension of contacts, and then choose to send "Based on Recipient Test Data Extension."
- D. Create a Test data extension that contains the five content variations the two team members need to validate.
Answer: C
NEW QUESTION # 60
A marketing team has a series of emails that will be sent to prospective customers. The audience will be built from data stored in two data extensions. they wouldlike to test engagement across multiple versions of the creative to determine which is most effective. Which tools will accomplish this?
- A. Automation Studio and Content builder
- B. Email Studio and Audience Builder
- C. Journey Builder and Email Studio
- D. Automation Studio and Journey Builder
Answer: C
NEW QUESTION # 61
Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most images have multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results.
How should the number of tags selected for an asset be minimized while still providing the necessary granularity?
- A. Make the Customer Key more descriptive.
- B. Use nested tags to create hierarchies.
- C. Leverage Einstein for content tagging.
Answer: B
Explanation:
Explanation
Using nested tags to create hierarchies is the best way to minimize the number of tags selected for an asset while still providing the necessary granularity. Nested tags allow you to group related tags under a parent tag, such as "Sports > Basketball > NBA". This way, you can filter your assets by a specific tag or by a broader category. Making the Customer Key more descriptive or leveraging Einstein for content tagging may help with tagging, but they do not address the issue of having multiple tags per asset.
NEW QUESTION # 62
NTO just launched new line of tens and send a targeted email campaign to introduce the products to its customer when in email studio can the marketer can see the performance summary of the recent email sent.
- A. summary tab
- B. send performance tab
- C. job links tab within tracking
- D. overview tab within tracking
Answer: D
NEW QUESTION # 63
Northern Trail Outfitters has hired a new email designer who needs to be trained in AMPscript.
Which statement best describes how AMPscript can be used to customize email messages?
- A. Automates the template creation process
- B. Inserts responsive content based on the user's viewing device
- C. Provides advanced content personalization
- D. Automates the flow of creating email messages
Answer: C
NEW QUESTION # 64
A marketing specialist at Northern Trail Outfitters wants to automate sending the weekly newsletter to subscribers. The audience is located in one data extension, but they also want to send to a partner seed list.
Which tool method should the specialist use?
- A. Automation Studio Email Activity
- B. Multi-Step Journey
- C. User Initiated Send
Answer: C
NEW QUESTION # 65
Northern Trail Outfitters (NTO) would like to create a landing page that contains subscriber information passed to it from email links on the page. They use a Smart Capture form to capture email address, reply date, and response from subscribers.
How should NTO set up its data extension?
- A. Create a data extension with email address, reply date, and response fields as nullable.
- B. Create a data extension with email address, reply date, and response fields as non-nullable.
- C. Create a data extension with email address as non-nullable; reply date and response fields as nullable.
- D. Create a data extension with email address as the Primary Key and reply date and response fields as nullable.
Answer: B
NEW QUESTION # 66
A subscriber unsubscribes upon receiving an email from Northern Trail Outfitters (NTO). At the bottom of the NTO email, the subscriber sees three links: Manage Subscriptions, Profile Center, and One-Click Unsubscribe.
The subscriber clicks One-Click Unsubscribe.
Which two options are given when the subscriber clicks One-Click Unsubscribe, given that NTO is using the default subscription center? (Choose two.)
- A. Subscriber can choose which publications to unsubscribe from.
- B. Subscriber can choose to resubscribe to the list used for the send.
- C. Subscriber can choose to be unsubscribed from all NTO publications.
- D. Subscriber can choose to be removed from the data extension.
Answer: A,C
NEW QUESTION # 67
The marketing team at a bank needs to receive a file of all subscribers who were sent payment reminder emails and opened them each week. The file needs to be encrypted and placed on the bank's external SFTP.
How should the scheduled automation be configured to achieve this?
- A. SQL Query Activity > Data Extract Activity > File Transfer Activity
- B. Filter Activity > SQL Query Activity > File Transfer Activity
- C. Filter Activity > File Transfer Activity > Data Extract Activity
- D. Data Extract Activity > SQL Query Activity > File Transfer Activity
Answer: A
Explanation:
Explanation/Reference:
NEW QUESTION # 68
Northern Trail Outfitters wants to increase emailsubscribers this quarter. Which three methods could they use to legally obtain subscribers?
Choose 3 answers
- A. Email all unsubscribed customers asking for them to opt into email again
- B. Create a Facebook lead capturing form to gain opt-ins
- C. Ask customers to text their email address to a short code to opt-in
- D. Askcustomers to opt-in at time of purchase online by creating an account
- E. Purchase subscriber lists from a reputable data company
Answer: B,C,E
NEW QUESTION # 69
A file is received daily from a data provider to the account FTP. This file needs to be imported into the Marketing Cloud as soon as it arrives. The arrival time of this file varies by several hours day to day. What tool should be used to accomplish this?
- A. Automation Studio File Drop Automation
- B. Automation Studio Scheduled Automation
- C. Journey Builder Import Activity
- D. Journey Builder Fire Event
Answer: A
NEW QUESTION # 70
NTO wants to send promotional holiday emails to subscribers who have identified their favorite store locations. Which
two actions should NTO take in order to utilize their subscribers' location preferences? Choose 2 answers
- A. A new delivery profile that pulls in store location in the footer
- B. A dynamic From Name that pulls in the store location
- C. A From Name for each store location
- D. A new send classification for holiday promotions
Answer: B,D
NEW QUESTION # 71
Northern Trail Outfitters has a Master Customer shared data extension. The company wants to make the table available to some of the business units, but not all of them.
How can access to the Master Customer table be restricted?
- A. Date/Time Range for Access
- B. Manage Data Extension Policies
- C. Shared Data Extension Permissions
- D. Data Extension Sharing Rules
Answer: D
NEW QUESTION # 72
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