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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. (Which of the following is most important in building a business case for communication projects?)

A) Assess if you have current budget to cover the project
B) Determine how the project aligns with the organisation's strategic priorities, values and/or vision
C) See if and how the project overlaps with other projects
D) Determine if you have current staff capacity to complete the project

2. Which step should be taken FIRST when establishing a successful social media ambassador program for an organization?

A) Scan channels to see which employees are already speaking about the organization.
B) Automatically make members of the communication team the ambassadors.
C) Create a social media account for the CEO and post on their behalf.
D) Establish social media guidelines for ambassadors.

3. A corporate communication team is working with an agency to redesign a company's external website.
Leadership has agreed to a project budget, timeline, and scope. The redesign is underway, and the investor relations department has repeatedly requested several features that were not included in the initial plan but would significantly enhance the site for investors. Which of the following would be the BEST way to address the requests?

A) Schedule a regular meeting with investor relations to review how out-of-scope project requests, including costs, will be handled.
B) Go to leadership to outline the new investor relations features and benefits of the site and request additional budget and time.
C) Bring in an account manager from the agency to develop a plan to solve the needs of investor relations and still achieve the project goals.
D) Make it clear to investor relations that the requested features will delay the website launch and cause a budget increase.

4. Strategic alignment as a core concept in reputation management is defined as the degree of:

A) Strategic awareness among key audiences of supportive behavior and understanding of the "how" and the "what" of a firm's strategic intents.
B) Supportive behavior from employees needed to understand the "how" and the "what" of a firm's strategic intents.
C) Knowledge among key audiences of supportive behavior and operational capacity needed to understand the "how" and the "why" of a firm's strategic intents.
D) Supportive behavior among key audiences rooted in awareness and understanding of the "what" and the
"why" of a firm's strategic intents.

5. A company is making a major investment in a new technology platform to improve the way the company innovates, shares data, and manages the product lifecycle. The strategic communication manager is asked to develop an internal communication strategy to help drive awareness and adoption of the new platform. Which of the following are key activities the communication manager should engage in to formulate the strategy?

A) Conduct employee surveys to gauge awareness and desire, create a change network of individuals to champion the change, assess the communication channels available and preferred for each audience, and meet with project leads to understand the project plan and timing.
B) Interview stakeholders to assess current understanding, goals, benefits, and resistance; conduct an audience analysis to determine change impacts; and assess the available and preferred communication channels.
C) Gather existing collateral to learn as much as possible about the new system, create a media strategy, draft potential names for the project and key message tracks, assess the communication channels to use, and create a schedule for communication delivery.
D) Enlist a representative committee to co-create a strategy, define a media plan of channels to leverage, draft potential names for the project and key message tracks, uncover the culture's propensity to change, and create a schedule for communication delivery.

Solutions: