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Exam Code: Interaction-Studio-Accredited-Professional
Exam Name: Salesforce Interaction Studio Accredited Professional
Updated: Aug 18, 2026
Q & A: 78 Questions and Answers
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| Section | Objectives |
|---|---|
| Topic 1: Segmentation and Personalization | - Personalization experiences
|
| Topic 2: Marketing Cloud Personalization Fundamentals | - Platform overview and capabilities
|
| Topic 3: Data and Customer Profiles | - Data ingestion and identity resolution
|
| Topic 4: Implementation and Configuration | - Setup and deployment
|
| Topic 5: Measurement and Optimization | - Reporting and analytics
|
1. What is the rule criteria that you can use in the segment creation process?
A) Dimensions
B) Socialmentions
C) Email click throughs
D) Actions
2. A brand's website is seeing high traffic but much of the behaviour is anonymous. How does IS unify anonymous identifies?
A) IS synchronise anonymous and knows profiles once a day based or online traffic and data offer sources
B) IS users third party software to match anonymous and knows identifies
C) IS constantly monitors identifying information then user determines matching to determine if two or more profiles identify
D) IS uses probability matching to determine if two or more profiles represent for user identity
3. How often is the Event Stream report refreshed?
A) Every hour
B) Every Day
C) Every 30 Minutes
D) Every 15 Seconds
4. Abrand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?
A) The option to include all custom fields on a segment export
B) The option to send segment date to Marketing Cloud
C) The option to include built-in fields on a segment export
D) The option to exclude anonymous fields on a segment export
5. What are thetwo competitive advantages of interaction studio? [check]
A) Monitors active time spent and true engagement
B) True Real-Time Decisioning
C) Managers Consent
D) Integrated content management system
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: A,B |
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