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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. There is Custom Field Type in Marketing Cloud Account Engagement called Email

A) True
B) False

2. What can you do in Advanced Section of Look and Feel step in Marketing Cloud Account Engagement Form

A) PI Enable explicit bot protecting using reCAPTCHA
B) Disable autoresponder emails on this form
C) Include "Not you?" link to allow visitors to reset the form
D) Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect

3. What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?

A) ReCAPTCHA
B) Progressive Profiling
C) Kiosk/Data Entry Mode
D) "Not you?" Link

4. LenoxSoft wants to use Salesforce to report on warm leads that are not yet marketing qualified. Once the leads become marketing qualified, the team wants to ensure the leads are routed correctly with the assigned user being correctly reflected in Marketing Cloud Account Engagement.
How could these requirements be met?

A) Develop a Salesforce report that is only shared with Marketing users then use completion actions to assign leads.
B) Define market data sharing rules so Marketing can see prospects then use automation rules to assign the leads.
C) Create a list of prospects that only Marketing users can see then use user queues to reassign the leads.
D) Assign to queue that Marketing users own then use active assignment rules to reassign the leads.

5. LenoxSoft wants to optimize asset usage while discovering new audiences. What tool should they use?

A) Einstein Campaign Insights
B) Einstein Behavior Scoring
C) Einstein Lead Score
D) Marketing Cloud Account Engagement Business Units

Solutions: