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PDMA NPDP Exam Syllabus Topics:

PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. A toy manufacturing company is developing a "powered vehicle" for 10-12-year-old children. Potential risks:
The company has extensive experience in the toy market, but mainly with under 5-year-olds. The risks associated with project relate to a lack of previous engagement with the 10-12-year group, and meeting their specific requrements. Getting the product right is more important than speed to market. Market information required: Target market input to the concept development and design specifications. What market research technique would you recommend?

A) Alpha testing
B) Crowdsourcing
C) Consumer panels selected from the target age group
D) Ethical approval followed by consumer panels from the target age group

2. What types of consumer is most likely to purchase a product in ist introduction stage?

A) Laggards
B) Early majority
C) Early adopters
D) Innovators

3. According to the PDMA Measurement Success Project, the most appropriate set of measures for assessing program-level success depends on the firm's business strategy.

A) True
B) False

4. Secondary research is defined as research executed and published by a market research firm.

A) True
B) False

5. Gates are defined as decision points based on deliverables, criteria and outputs. Outputs include:

A) Financial statements
B) Yes or no decisions
C) Go, kill, hold, recycle decisions
D) The highs and lows of impact and propability

Solutions: