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IBM SPSS Predictive Analytics Sales Mastery v1 Sample Questions:

1. What is NOT a key competitive differentiator of SPSS Modeler based on product feature/functionality?

A) Automated modeling and data preparation.
B) Open and scalable architecture.
C) Scorecards and dashboards.
D) Intuitive visual interface.

2. What is the main purpose of segmentation algorithms in SPSS Modeler?

A) To discover linked purchases and other occurrences.
B) To divide the market or customer base into groups.
C) To reduce data to a simpler form.
D) To prepare a data set for optimal modeling.

3. Which SPSS Modeler feature is only available in the Premium edition?

A) Text mining workbench
B) Automatic data preparation
C) Automatic model generation
D) Output and visualization

4. A government agency is looking to develop a traditional paper survey. Which component of SPSS Data collection should the sales representative highlight?

A) Interviewing
B) Management
C) Authoring
D) Reporting

5. Which question is most appropriate to ask when selling SPSS Data Collection?

A) Do you have projects where knowing what your customers thought would impact your decisions?
B) Are you able to analyze individual transactions to identify purchase patterns?
C) How consistent is your decision making?
D) How do you currently deploy your analytics results?

Solutions: