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Adobe AD0-E608 : Adobe Customer Journey Analytics Business Practitioner Professional
Exam Code: AD0-E608
Exam Name: Adobe Customer Journey Analytics Business Practitioner Professional
Updated: Sep 17, 2026
Q & A: 132 Questions and Answers
AD0-E608 Free Demo download
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Adobe AD0-E608 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Reporting | 32% | - Select appropriate visualizations or tables for business needs - Apply and configure date ranges effectively - Determine correct data views based on sources, identities, date ranges |
| Distribution | 12% | - Curate available fields within reports and dashboards - Schedule and share reports and dashboards with stakeholders - Organize projects logically for access and management |
| Data Analysis | 26% | - Evaluate audiences and share with Adobe Experience Platform tools - Perform exploratory analysis and interpret results for insights - Select correct components for analysis scenarios |
| Components | 30% | - Build non-admin components to address business requirements - Translate business questions into relevant components - Create subsets of data using components and filters |
Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
Question #1
Your marketing team reports inaccurate customer segmentation results after launching a new campaign. After reviewing the data, you notice that identity resolution was not enabled. What should be your next action?
Response:
- A. Recreate the campaign with a new profile schema.
- B. Enable Identity Resolution and reprocess the customer data.
- C. Reassign the campaign to a static data source.
- D. Apply a fallback profile segmentation rule.
Correct Answer: B 🗳️
Question #2
An insurance organization wants to report on its customers who have connected to its agents through its website, mobile app, or phone calls in the last 7 days. The organization wants the number of customers connecting through each channel to be highlighted on the top of dashboard, so that key data stands out.
As a CJA business practitioner, what visualization would you recommend to be used in Workspace?
Response:
- A. Summary Number
- B. Flowchart Visualization
- C. Text
- D. Summary Change
Correct Answer: A 🗳️
Question #3
Which component should be used to show customer engagement across different marketing channels?
Response:
- A. Flow Visualization
- B. Segment Overlap Report
- C. Data View Manager
- D. Engagement Tracker
Correct Answer: A 🗳️
Question #4
A report requires you to build an audience of web visitors that viewed the Checkout page, then afterward went to the Cart page in a single session. Which of the following filters will output the correct audience?
Response:
- A.
- B.
- C.
Correct Answer: A 🗳️
Question #5
Which features enable data filtering and segmentation in Adobe CJA?
(Select two.)
Response:
- A. Event Flags
- B. Segments
- C. Calculated Metrics
- D. Data Transfer Rules
Correct Answer: B,C 🗳️
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