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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. You just hired a new Social Media Manager. If you give him/her access to your Fan Page as administrators, will they also have ownership of the Fan Page?
Choose only ONE best answer.

A) Yes, but only if they are also employees of the Business Manager Account.
B) Yes. Once you give administrators access to the Fan Page, they also become owners of the account.
C) No, since they are employees and not administrators at the Business Manager Account.

2. Which of the following is not a direct response type of ad?
Choose only ONE best answer.

A) Website Conversions
B) Mobile App Engagement
C) Video Views
D) Guaranteed Impressions
E) Website Clicks

3. You talk with your client and understand that there are specific events that you need to register in PhotoSnap's app.
Here is a list of events you need to register:
1. When users open the mobile app.
2. When users add a credit card.
3. When users send to print their images.
4. When users watch the video explaining how the app works.
What events should you install on the mobile app in order to build re-marketing campaigns?
Choose only ONE best answer.

A) App Launched, Added Payment Info, Purchased, Completed Tutorial
B) Purchased, Initiated Checkout, Completed Registration, Rated
C) App Launched, Initiated Checkout, Purchased, Spend Credits
D) Achieved Level, Purchased, Completed Registration, Viewed Content
E) Added To Cart, Purchased, Completed Tutorial, Added To Wishlist

4. Your client owns an online nutrition membership program for women, where customers get tips, diets, and discounts on a weekly basis.
They now want to launch a new blog for content marketing purposes, and would like to categorize the content into three buckets:
Weight loss
Health
Mom
You've already installed the Facebook pixel on their website; however, you now need to add an additional event pixel code to the blog so that you can track content better.
Which pixel event do you install on the blog?
Choose only ONE best answer.

A) Generate Lead
B) Complete Registration
C) View Content

5. An online membership site has built two different core/saved audiences in order to reach the same niche market through two different forms of segmentations.
Your social media manager has been running ads for 2 weeks, but it seems like one campaign is using 80% of the total budget.
When you compare both audiences, there is an 84% audience overlap.
What should you do next to optimize the campaign?
Choose only ONE best answer.

A) You should stop spending more money on the audiences where you have spent 80% of the budget.
B) You should unify both audiences into one, as your ad sets are competing with each other.
C) You should continue running the ads, as they are working properly.
D) You should stop using the audience where you are spending 20% of the budget.

Solutions: